, Taiwan | Posted: Mar 24, 2020
The Digital Marketing Manager will be responsible for various marketing campaign components; including but not limited to develop digital marketing solutions (e.g. microsites/emails/social), manage website/social media content, produce regular dashboard and execute digital advertising portfolio to gain qualified traffic.
Here is the detail description:
1. Develop Digital Marketing Campaign
Lead digital marketing campaigns, educational programs to establish the asset manager of choice and strengthen leadership position in thought leadership and investment excellence and build brand awareness of the business in Taiwan plus Asia-Pacific. The successful candidate should have a good experience in campaign planning, lead media buy and post analysis to drive business growth. Candidates with working experience in digital agencies, financial service background.
2. Execute / Review Digital Media Advertising Portfolio
The Digital Marketing Manager will be responsible for the digital advertising strategy to drive online traffic to the brand website and social media platforms, including reports on ROI and result optimization. He / She should work closely with agency to plan / present media plans and optimize budget, ensuring efficiency though PPC, retargeting and programmatic advertising dollar.
3. Manage Digital / Social Platform Content & Result
Ensure online marketing materials are up to date and work with marketing team to maintain the validity of digital execution.
Analyze digital channel performance across digital touch points including web, search, social media and email. Support ongoing analytics projects / reporting needs including analytics tools implementation, marketing attribution, tag
Interested candidates do send in your updated resume to email@example.com